Nestle have just launched their game-changing new Milkybar Mix Ups – and have invested £1.5 million into their Newcastle factory to make them
Creamy smooth Milkybar has long been our favourite white chocolate, but now Nestlé have amped things up even further, with the launch of their new Milkybar Mix Ups.
The newly invented Milkybar chocolate buttons mix white chocolate with milk chocolate for the very first time in 83 years, following constant requests from customers to combine the two together “for a long time”.
There’s two types of chocolate button in each bag, one with a white exterior and a cocoa filling, and the other a milk chocolate button with a milky white filling.
Hitting shops across the UK and Ireland this week such as Tesco, Asda and local newsagents, they’ll appear in four different sharing and single bag sizes. Here’s to hoping they taste similar to Kinder, but with that statement Milkybar flavour…
But apart from the insane-sounding flavour, there’s even more great news to come from the tasty new arrival, in the fact they’re being made right here in Britain.
Created in the UK at Nestlé’s Fawdon factory in Newcastle, which is also home to the likes of Rowntree’s Fruit Pastilles , Jelly Tots, Matchmakers , Munchies and Caramac , the new Milkybar Mix Ups will be produced on the same production line as Rolos.
Even better, the confectionery giant has invested around £1.5 million at the UK factory to enable production.
Kevin Shrimpton, Factory Manager at Nestlé Fawdon said: “We are really excited to be producing under the Milkybar brand for the first time.
We are doing a lot of work at the factory to focus our particular areas of expertise and it’s great that we have been able to put our knowledge and experience on Rolo to good use in creating Milkybar Mix Ups.”
Last year, the world’s first 30% less sugar chocolate bar, Milkybar Wowsomes, became the first under the Milkybar brand to use two different types of chocolate in the same product and now Milkybar Mix Ups sees milk and white chocolate mixed up in Milkybar original range at last.
Alberto Pisanello, Assistant Brand Manager for Milkybar, said: “We get a lot of requests from Milkybar fans who have been asking us to mix white chocolate with milk chocolate for a long time but it’s not something we’ve done before with original Milkybar.
“Milkybar is famously white chocolate so it needed to be something special if we were going to mix things up. We think Milkybar Mix Ups are very special, and if they are as popular out there as they have been at Nestlé HQ then we’re sure our fans will absolutely love them!