The enormous store will open in Birmingham city centre, offering everything from the usual range of clothes, to a hair salon and an interactive Disney cafe.
This is the first look inside the world’s biggest Primark, opening in the UK later this week.
The enormous store will open its doors in Birmingham city centre, offering everything from the usual range of clothes, to a hair salon and a cafe.
Some lucky members of the public, including family and friends of staff members, got to have a pre-opening nose around the giant shop.
One visitor said: “No expense has been spared – it’s going to take on the Bullring as the city’s No. 1 shopping destination.
“It’s an amazing shop compared with what was here before.
“The new Disney cafe has even got interactive tables for children to play with.
The new High Street entrance has a central escalator block with the words: ‘Hello Brum’ as well as ‘Amazing fashion, Amazing prices’ and ‘Find your amazing’, reports Birmingham Live
There are digital window displays facing outdoor shoppers, too, as well as the latest clothing range dedicated to Harry Potter, which originally launched in September 2017.
One of the first guests to be invited into the family and friends day tour said: “You can get official Disney printed T-shirts, with children’s sizes just £5 before you start to add your own text below an image of your favourite character.
“It’s the same with official Barcelona T-shirts, which could be 30 or 40 euros abroad but which I think will be
less than £10 here.
The shop is truly transformational. It will be the top destination in Birmingham.
“Children will love going through the Disney archways shaped like Mickey Mouse ears on their way in to the themed cafe.”
The store includes a Mills barbers and Duck & Dry Xpress Beauty Studio where you can get an ‘instant’ new hair do.
The main changing area has 32 cubicles
One wall reads: “Birmingham Museum and Art Gallery holds the largest collection of Pre-Raphaelite art in the world.”
Special window screens have been removed from Primark’s High Street windows to show off the mannequins for the first time.
The clothes they are wearing suggest Primark thinks this season’s favourite colours will include yellows, greens, creams, and browns.
The Moor Street Queensway entrance has also been unveiled.
It has a beige, marble-like finish on the rectangular frame over three shutters next to the city’s main bus lane.
The glass doors at all of the main entrances sport the major social media logos including Facebook , Twitter , Pinterest and YouTube with the line ‘Wi-Fi is on the house’.
If you want a refund or get an exchange on a product, Primark is going to try to make it as easy as possible.
You will be able to do that at any till in the store.
Gone are the old department store days of trying to find the place where you could so such a thing.
You will be able to buy I Love Birmingham T-shirts for around £5.
There are also lots of references to Birmingham’s history and contemporary status.
A wall next to a main seating area says: “You’re currently in the most culturally diverse city in the UK… Birmingham has a population of 1.1 million making it the second most populous city in the UK.”
Another wall says: “We have so much green space in Birmingham it’s surprising.”
A wall full of B-words includes “Brummie, balti, beautiful, barmy, blabberin’, babby, Broad Street, Brilllllllllliant, bonkers, bouncing and buzz.”
An image of the ‘largest free-standing clock tower in the world’ at the University of Birmingham says: “Old Joe stands so tall, it’s impressive really.”
Surprisingly, perhaps, there’s a nod to the Bullring next door with one sign including a quote which says: “The Bullring is my favourite place because it’s silver and shiny!”
The floor numbers go from Minus 2 to Plus 2 because the Moor Street Queensway entrance is a long way below the High Street/New Street entrance.
The current Primark on New Street will close on Wednesday [April 10] and the stock there is expected to be transferred to other stores.
The new High Street store will open at 10am on Thursday, April 11.